Here, I’ll break down what’s in this new standard and why it matters for brands and buyers. 

Why did Green Seal develop a new standard for sanitary paper? 

Green Seal has long been a top certifier of eco-friendly 100% recycled towel and tissue products. In fact, Green Seal-certified products from leading brands saved 8.5 million metric tons of CO2 emissions last year — the emissions equivalent of taking 2 million cars off the road.  

Now, for the first time, we have added a certification pathway for tree-free alternatives. This means that brands that produce responsibly sourced bamboo sanitary paper can verify their sustainability achievement.  

We also strengthened our criteria for chemical ingredients, manufacturing processes, and packaging materials to reflect what true leadership looks like for towel and tissue products today. 

How did Green Seal develop this standard? 

We developed the standard with extensive research into the environmental and human health impacts of producing and using towel and tissue products. We also sought expertise from the technical and subject matter experts on our Sanitary Paper Products Working Group, which comprises representatives from retailers, industry associations, environmental advocates, manufacturers, and buyers.  

As always, we released our draft standard for public review and comment before finalizing it.  

What’s in the sanitary paper standard? 

The standard defines sustainability leadership in this product category as meeting the following criteria: 

• Responsible Sourcing: Products are made from 100% recycled content or responsibly sourced alternative fibers (such as agricultural residue or bamboo) that achieve substantial savings in carbon emissions and protect ancient and endangered forests. 

• Safer Chemicals: Products use chlorine-free bleaching (for recycled products) or elemental chlorine-free bleaching (for alternative fiber products) and are made without fragrances, PFAS, and other harmful chemicals. 

• Low-Impact Manufacturing: Products are manufactured with reduced water and energy use at a facility with a commitment to reducing greenhouse gas emissions. The manufacturer provides a safe and hygienic workplace, fair wages and working conditions, and ensures freedom from discrimination and harassment. 

• Sustainable Packaging: Products use recyclable or minimized packaging.  

What makes Green Seal’s standard different from others? 

Two things make our certification standard different from others. First, our standard ensures that Green Seal-certified products never contain any virgin tree fiber. They either use 100% recycled fiber, or they use alternative fiber like bamboo. This means they save more carbon and provide greater protection to ancient and endangered forests than products that earn certifications that allow the use of virgin tree fiber.  

Second, our certification standard moves beyond fiber content to require sustainability leadership across the product lifecycle.  

This is the first comprehensive sustainability standard for bamboo tissue products. Like fiber-only certification standards, it requires bamboo fibers to be sourced from responsibly managed forests. But it also requires: 

• fiber analysis testing to ensure supply chain integrity; 

• low-impact manufacturing practices; 

• safer chemical ingredients, and  

• responsible packaging. 

Meeting this standard is a differentiator for brands that are truly committed to sustainability leadership. 

Why is sustainability important in this product category? 

Americans consume an average total of 19.2 billion pounds a year of sanitary paper products, and these single-use products leave a hefty environmental footprint.  

Sanitary paper production contributes heavily to deforestation, denuding 28 million acres of the ecologically valuable Boreal forest in a 20-year period – an area roughly the size of Ohio.  

Also, converting virgin wood into pulp is an extremely energy-intensive process. Papermaking is the third-largest energy consuming manufacturing sector, after chemicals and petroleum and coal products. In fact, products made from virgin tree fiber can generate three times as many CO₂ emissions as products made from other types of pulp.  

Making paper from virgin tree fiber also guzzles massive amounts of water, demanding more than 24 billion gallons a day. 

Choosing Green Seal-certified sanitary paper products is a simple way to reduce your carbon footprint and protect precious natural resources.  

Where can people learn more about the standard? 

As a mission-driven, nonprofit organization, we always make our standards publicly available. You can find the full standard here, and you can find certified products in our certified product directory.

Carcinogens are both intentionally and unintentionally added to a wide range of products and may be chemical, physical, or biological in nature. They are cancer-causing agents capable of disrupting normal cellular processes. Scientists have identified more than 100 substances as known carcinogens, and there are thousands more that are considered possible or probable. 

Carcinogens are among the many harmful chemicals we prohibit in Green Seal-certified products to ensure products meet a high standard for protecting people and the planet. 

Here, we’ll examine what carcinogens are, how and where they’re used, and how to reduce your exposure to this hazardous group. 

What are Carcinogens? 

Carcinogens, by definition, are substances that can cause or contribute to cancer. They do this by interfering with how cells grow and divide — damaging DNA, disrupting normal cellular controls, or promoting chronic inflammation — which can lead to uncontrolled cell growth and ultimately, cancer.  

Carcinogens are classified by leading scientific organizations based on the strength of evidence linking them to cancer in humans or animals. For example, the International Agency for Research on Cancer (IARC) and the U.S. National Toxicology Program (NTP) regularly review scientific data to determine whether a substance should be considered a known, probable, or possible human carcinogen. 

Carcinogens can occur naturally or be man-made. They are sometimes intentionally added to products for functional purposes but also appear as contaminants from raw materials or chemical reactions.  

Carcinogens in Consumer Products 

Carcinogens can find their way into everyday products both as intentionally added ingredients and as contaminants. They can be found in everything from air fresheners and cleaning supplies to cosmetics and food packaging. 

Carcinogens can leach out or break down, especially if a product is exposed to heat or heavy use. This increases the chances that we’ll breathe them in, get them on our skin, or accidentally ingest them. Sometimes residues from these chemicals can persist in the environment, contaminating water, soil, and food sources.  

Common Examples of Carcinogens  

Several widely recognized carcinogens are found in consumer products. This list of carcinogens includes: 

• Benzene  
  Benzene can be found in some adhesives, cleaning agents, paints, and paint strippers. Chronic exposure is strongly linked to blood cancers such as leukemia. 

• Asbestos  
  Once common in insulation and fireproofing materials, asbestos exposure is associated with mesothelioma and lung cancer. 

• Formaldehyde  
  Formaldehyde is sometimes used as a preservative or bonding agent in building materials and personal care items and is classified as a probable human carcinogen. 

The Risks of Carcinogens 

There’s no completely safe level of exposure to a confirmed carcinogen. But the level of risk depends on how much you’re exposed to, for how long, and how it enters your body. 

Some exposure is hard to avoid, especially from environmental sources. But we can reduce the risk by choosing safer products and advocating for stronger regulations. While many harmful substances have been banned or restricted, others are still prevalent — sometimes because safer options haven’t been found yet or because they’re still allowed in certain products. 

Despite their known risks, products do not always disclose carcinogens. To minimize your exposure to these harmful ingredients: 

• Look for reputable third-party certifications, such as Green Seal®, which evaluate and restrict carcinogenic ingredients in certified products. 

• If products are not certified, choose ones with full ingredient disclosure, avoiding those that list vague terms such as “fragrance” or “preservatives” without specifics. 

• Improve indoor air quality by increasing ventilation and avoiding products that emit volatile organic compounds (VOCs), including formaldehyde. 

• Use personal protective equipment (PPE) such as gloves and respirators to reduce the chance of inhaling or touching products with carcinogens, when alternatives are not available. 

• Stay informed about recalls and health advisories related to carcinogenic contaminants in consumer goods, food, and water. 

1% for the Planet is an accountability partner for businesses that are ready to reject business as usual and give back to environmental organizations making a difference around the globe. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, their members have given hundreds of millions of dollars to environmental partners to date.

Businesses earn 1% for the Planet certification by contributing 1% of their annual sales to environmental causes. Because we are a 1% for the Planet environmental partner, brands can count any fees paid to Green Seal toward their 1% for the Planet annual commitment.

We’re thrilled to join this global network of business members and environmental partners in 1% for the Planet’s mission to inspire action so that our planet and future generations thrive.

This is our latest partnership to promote certified products, cleaning services, and hotels, including with Amazon Climate Pledge Friendly, Wayfair, Google Travel, the International WELL Building Institute, the U.S. Green Building Council, and the Health Product Declaration Collaborative.

Learn more about our partnerships in our Impact Report.

Learn more about 1% for the Planet here.

Heavy metals are widely used in industrial, agricultural, and technological applications, as well as in consumer products. In cleaning and personal care products, heavy metals may be used to improve product longevity, enhance colorfastness, act as antimicrobial agents, or function as preservatives, binders, or stabilizers.  

Despite their utility, many heavy metals raise significant health and environmental concerns. This group of ingredients are among the many harmful chemicals we prohibit in Green Seal-certified products and their packaging to ensure they meet a high standard for protecting people and the planet. 

Here, we’ll dive into what heavy metals are, where and why they’re used in consumer products, and how to limit your interactions with this group of elements. 

What are Heavy Metals? 

Heavy metals are metallic elements with a high atomic weight and a density at least five times greater than water. Elements in this category can be beneficial or toxic to humans — or sometimes both depending on exposure level. 

The list of heavy metals of concern includes arsenic, cadmium, chromium, lead, mercury, nickel, and thallium. 

Unlike organic pollutants, heavy metals do not degrade over time and can remain in the environment indefinitely. This persistence and ability to accumulate in biological tissues make them particularly hazardous. 

In Green Seal-certified products, we prohibit any ingredients that bioaccumulate. Eliminating these chemicals from the supply chain ultimately reduces their persistence in our environment and bodies. 

Where Heavy Metals are Used in Consumer Products 

Heavy metals and their compounds are used in consumer products as aggregates, colorants, conductors, disinfectants, and preservatives, to name a few functions.  

Certain heavy metals are intentionally added in a variety of consumer products: 

• Lead can be found in batteries, paints, and some cosmetics such as lipstick, eyeliner, and nail polish 
• Mercury is used in thermometers and fluorescent light bulbs 
• Cadmium is prevalent in rechargeable batteries, pigments, and coatings 
• Arsenic is used in wood preservatives and pesticides 
• Silver and zinc compounds are sometimes used in deodorants, wound care products, and surface cleaners 
• Aluminum compounds can be found in antiperspirants 

Heavy metals also manifest as contaminants from raw materials, manufacturing equipment, or packaging processes in a host of products including cleaning, floor care, and personal care products, cosmetics, and paints.  

The Health Risks of Heavy Metals 

Many heavy metals and heavy metal compounds are associated with significant adverse health effects. While not all heavy metals are toxic in small amounts, and some — such as zinc, iron, and copper — are essential for biological functions, excessive or prolonged exposure often are hazardous. 

The adverse health impacts of heavy metal exposure include neurological damage, kidney disease, bone disorders, and increased risk of cancer. Children are particularly vulnerable to the toxic effects of heavy metals, which can impair development and cause lasting cognitive and behavioral issues. Regulatory agencies worldwide have established guidelines to limit exposure to these known neurotoxins, carcinogens, and endocrine disruptors. 

Limiting Exposure  

Being aware of the products you use and the places you spend time can help reduce your exposure to the most toxic heavy metals. Since heavy metal toxicity depends on the chemical form, and level and duration of exposure, limiting your interactions with them is often enough to avoid harm. Steer clear of the most toxic heavy metals by being cautious with old or imported products that may not meet current local safety standards, and check ingredient labels on:  

• Packaging materials 
• Cleaning products 
• Paints 
• Floor finishes 
• Cosmetics 
• Personal care items 

To be confident your cleaning, personal care, and other household products don’t contain hazardous heavy metals, look for reputable ecolabels like Green Seal. We prohibit these and other harmful ingredients to ensure certified products meet a high standard for protecting people and the planet. 

The LEED v5.0 Rating System specifies Green Seal’s standards for cleaners and degreasers, floor care products, sanitary paper, hand care and hand sanitizers, paints, trash bags, and commercial cleaning services. Specifically:

• Using Green Seal-certified products for at least 75% of a building’s cleaning products and materials earns:
  • 1 point in the Green Cleaning Credit (O&M)

• Using a Green Seal-certified cleaning service earns:
  • 1 point in the Green Cleaning Credit (O&M)

• Green Seal-certified paint:
  • Contributes toward 1 point for the Materials & Resources: Building Product Selection & Procurement Credit (BD&C and ID&C)
  • Contributes 1 product toward the Material & Resources: Low-Emitting Materials Credit (BD&C)

Green Seal is specified in five product and service categories in the Green Cleaning Credit – more than any other third-party standard. Using Green Seal-certified green cleaning products and a Green Seal-certified cleaning service together qualifies projects for 5% of the 40 points buildings need to earn the minimum level LEED® certification.

The updated USGBC rating system is the most recent among hundreds of standards and policies that use Green Seal as shorthand for proven-safer products. That’s because sustainability leaders recognize that our science-based standards demand leadership at every stage of the product lifecycle. Together with the manufacturers in our community, we will continue to ensure the Green Seal certification mark helps buyers cut through the chaos to find products that meet truly comprehensive health and sustainability standards — from beginning to end.

Mercury is a naturally occurring element with a long history of industrial, scientific, and medicinal use. Despite its utility, mercury is a highly toxic substance associated with serious health and environmental risks. As a known neurotoxin, its presence in consumer products — even in trace amounts — can be hazardous. 

Mercury is among the many harmful ingredients we prohibit in Green Seal-certified products to ensure products meet a high standard for protecting people and the planet.

Here, we’ll explore what mercury is, how it’s commonly used, and steps consumers can take to limit exposure. 

What is Mercury? 

Mercury is a unique heavy metal, in that it is a liquid at room temperature. In addition to elemental mercury, this metal exists in the environment as both inorganic mercury compounds and organic mercury compounds such as methylmercury. Each form varies in toxicity, environmental persistence, and exposure risk. 

Historically, mercury has been used in a wide range of applications — from early medical treatments and thermometers to modern electronics and lighting. Its high density, electrical conductivity, and ability to form amalgams with other metals make it particularly valuable in technical fields. However, the same properties that make mercury useful also contribute to its potential for harm. Mercury is a potent neurotoxin, and its bioaccumulative nature allows it to persist in ecosystems and enter the food chain. 

Mercury in Consumer Products 

Although regulatory restrictions have significantly reduced mercury’s use, it still appears in several everyday items. Elemental mercury is commonly found in older batteries, fluorescent light bulbs, thermostats, and certain medical devices such as thermometers and blood pressure monitors. Mercury compounds may also be present in dental amalgams and antiseptics. This heavy metal also lurks in less obvious places, both as a functional ingredient and as a contaminant. For instance, you may find mercury in consumer products such as cleaning agents, skin lightening creams, toothpaste, bar soaps, gel dishwashing detergents, and even bleached paper and packaging products. 

The Health Risks of Mercury 

Exposure to mercury, even in small amounts, can have serious health consequences. Mercury targets the central nervous system and kidneys, and is especially harmful to developing fetuses and young children. Neurological symptoms of mercury exposure may include tremors, memory loss, cognitive impairment, and motor dysfunction. Prolonged exposure can also affect cardiovascular and immune health. 

Mercury can enter the body through inhalation of vapors, ingestion of contaminated food or products, or through skin absorption. Once absorbed, mercury can accumulate in tissues and remain in the body for extended periods, increasing long-term health risks. In addition to direct consumer exposure, mercury is released from industrial emissions, improper disposal of mercury-containing products, and natural events such as volcanic eruptions. 

Reducing Your Exposure 

While global and national regulations have reduced the prevalence of mercury in manufacturing, you can further reduce your exposure to this heavy metal by: 

• Choosing cleaning and personal care products certified by trusted third parties, such as Green Seal, which screen formulations for heavy metals and other hazardous ingredients. 
• Avoiding uncertified personal care and household products that lack full ingredient transparency or originate from unregulated markets. 
• Properly disposing of products containing mercury by following local hazardous waste disposal guidelines.

This year, we unveiled a new brand identity based on two years of intensive research with consumers, brands, and retailers into helping consumers cut through the chaos in the shopping aisle. Our new brand is an outward reflection of our deep commitment to providing clarity, transparency, and a meaningful designation for consumers seeking safer and more sustainable products, much like we have for the away-from-home market over the last two-plus decades.

We know a certification mark alone won’t solve the challenges in the marketplace. That’s why we make sure our criteria help brands target actions that matter, including:  

• Safer Chemicals: Green Seal-certified cleaning products protected 9.8 million students and teachers from toxic chemicals and asthma triggers. 
• Responsible Sourcing: Green Seal-certified sanitary paper saved 8.5 million metric tons of carbon emissions due to recycled-fiber sourcing – the equivalent of taking 2 million cars off the road. 
• Low-Impact Manufacturing: Green Seal-certified sanitary paper reduced manufacturing water use by 22 billion gallons due to use of recycled fiber. 
• Sustainable Packaging: Green Seal-certified cleaning products saved 213 million pounds of plastic through packaging optimization. 

We’re also raising the bar for product sustainability with initiatives to eliminate PFAS from the supply chain; accelerate the transition to sustainable packaging; and align the consumer-packaged goods and retail communities on the definition of safer and more sustainable products.

Ultimately, our goal is to simplify sustainable shopping for the everyday consumer the way we have in the commercial and institutional arena, so all buyers find it easier to put their wallets where their values are. This report offers insight into how, together with our stakeholders, we envision turning this ambitious goal into reality.

Why is sustainability important to Cascades?

Cascades is a leader in the recovery and manufacturing of environmentally friendly packaging and hygiene products. Our business model is based on circular economy and eco-design principles. Sustainability has been integral to our company’s DNA since 1964. Our mission is to improve the well-being of people, communities, and the planet by providing sustainable and innovative solutions that create value. Over the years, Cascades remained a sustainability leader largely owing to its extensive material recovery and recycling activities, ambitious sustainability action plans driving positive improvements, extensive employee benefits programs, and active support for countless organizations and causes. We are sustainability experts who care in maximizing our partners’ business potential while minimizing their environmental footprint. For the past six years, we have been recognized among the most sustainable corporations in the world according to the Global 100 by Corporate Knights.

Which product, innovation, or accomplishment are you most proud of from a sustainability standpoint?

This year, we developed the Cascades PRO Perform Premium Multifold Hand Towel: A new premium multifold towel made with 100% recycled fibers, offering a level of performance and quality that rivals other premium options on the market that are mainly made with virgin fibers. We are incredibly proud to provide another sustainable solution with the Green Seal mark without compromising on quality, all at a competitive price. This innovation underscores our dedication to sustainability, demonstrating that top-tier products can combine high- performance and lower environmental impacts.

What kind of health or sustainability features and information are your customers looking for today?

We believe our customers are looking for tissue paper products that ensure their health and safety by avoiding harmful substances and chemicals during the manufacturing process. They are also looking for products and packaging that embody high environmental standards, including the use of recycled and recyclable materials as well as reduced footprints thanks to sustainable manufacturing and operations. Third-party certifications are crucial allies in ensuring that consumer products meet high health, safety, and environmental standards which reflect our added value proposal. Certifications like Green Seal, which focuses on product-specific criteria including chlorine-free processes and packaging recyclability for better end-of-life management, are essential for Cascades PRO® in providing products that meet high customer standards and requirements for safe ingredients and restricted substances.

How do you choose your ecolabel partners?

At Cascades, the selection of ecolabel partners is based on our values as a company and our commitment to offering quality products that meet our health and sustainability standards. Certifications are a stamp of credibility for us, and they demonstrate our customer integrity and dedication to our values. We believe our customers want to work with suppliers that share their commitment to sustainability. To us, the Green Seal label is a clear testament to the fact that Cascades’ products meet high environmental standards, which differentiates us from the competition.

How do you use Green Seal certification in your business?

We highlight our Green Seal-certified products in our communications, including sales material, marketing tools, and social media platforms. We also put the Green Seal mark on our packaging.

What’s next for Cascades?

Cascades continues to develop its sustainability expertise and leadership through innovative products and packaging solutions. We will also demonstrate our commitment through a renewed sustainability agenda, as our current sustainability action plan ends in 2025. Ambitious and science-based approaches will remain key for us, in alignment with the expectations of our stakeholders. Recycled content continues to be an important component of our business model, as well as initiatives such as third-party certifications, to support our goals and those of our business partners in our common journey for a more sustainable future.

Tell us the story behind Force of Nature.

We created Force of Nature to make cleaning healthy and safe for people and our planet. We learned about a technology called electrolyzed water that was being used in the industrial space, where an antibacterial called hypochlorous acid is made from salt, water, and electricity. Hypochlorous acid is so safe and effective that it is used in wound healing and eye care products, but it had never been developed into a consumer product because it has a short shelf life. We thought that if we could create a countertop appliance that created hypochlorous acid fresh, it would be perfect for the cleaning category because traditional cleaning products are so unhealthy. We were able to design Force of Nature, our first appliance, to create a multi-purpose cleaner and EPA registered disinfectant that kills 99.9% of germs. People loved being able to clean around their kids and pet without having to worry about dangerous fumes and residues, and without single-use plastic bottles.

What product, innovation, or accomplishment are you most proud of from a sustainability standpoint?

Our Force of Nature appliance solves two major sustainability problems with traditional cleaners. First, our system replaces single-use plastic bottles with a little capsule of salt, water, and vinegar, so our customers can reduce their plastic waste by 98%. Our carbon footprint is actually ten times smaller than that of a typical cleaning product. In addition, Force of Nature eliminates the problem of toxic chemicals like quaternary ammonium compounds (quats) going into our water systems. Quats are ubiquitous in disinfectants and have been found in water and wastewater, and they’ve been shown to be toxic to aquatic life. There are also concerns about their persistence in the environment leading to antibiotic resistant bacteria. We are really proud to have developed a multi-surface cleaner and disinfectant that is safe for people and our environment.

What kind of health or sustainability features and information are your customers looking for today?

We have two types of customers. Families who use Force of Nature to keep their homes clean are looking for safe ingredients because they clean around their children and pets so frequently. That means they want to avoid ingredients like bleach, quats, phthalates, dyes, and fragrances. They don’t have time for rinsing and wiping off toxic residues. Families are also looking for easy ways to be more sustainable that don’t cost a lot. We have business customers who are looking for non-toxic ingredients because they’re concerned about the health and safety of their employees and customers. About 30% of US adults have asthma or allergies, and the CDC recommends not using cleaners with bleach, quats, or fragrances around this population. Businesses are also looking to reduce their carbon footprints and want to do that while lowering their operating costs.

Why do you think consumers are responding to refillable cleaning systems right now?

Refillable cleaning systems like Force of Nature dramatically reduce plastic waste, are much cheaper to ship, and can save a ton of space. Our system saves people up to 80% per ounce versus traditional cleaning products, which is pretty unique in the cleaning category. Typically, the “greener” products cost more than traditional cleaners, but we knew that we had to provide cost-savings if we were going to make Force of Nature accessible to everyone. Force of Nature reduces waste by 98%, and from a space-savings standpoint, it reduces storage space by 93% versus typical bottled cleaners. We give people the gift of extra cabinet space!

Why do you partner with Green Seal?

Green Seal brings us credibility that our products are highly effective and safe for people and our planet. We’re offering a totally new approach to cleaning – no one has ever made an EPA registered disinfectant on their countertop with salt, water, and vinegar before! We knew that a Green Seal partnership would reassure our customers that our product really delivers what we say it does, in terms of cleaning efficacy and environmental impact. We chose Green Seal as our first partner because they have so much credibility with consumers.

How has Green Seal certification impacted your business?

Green Seal certification has helped us to overcome the skepticism that comes from being an unknown brand with an unknown technology. It can be hard to believe that you can transform salt, water, and vinegar into a cleaner as effective as bleach – one that kills staph, MRSA, norovirus, etc. Being able to show customers our Green Seal certification has allowed us to convert at-home customers and business customers that we might not have been able to convert otherwise.

What’s next for Force of Nature?

There are lots of unmet needs in the cleaning category, and so much to clean! It’s a category that a lot of people dislike because of the toxic chemicals, the drudgery of the cleaning experience, and the expense. We recently tackled laundry detergent by launching laundry detergent sheets that allow people to eliminate all those heavy plastic jugs. We’ve got new products coming for our business customers who want to be more sustainable but need to do it while reducing costs. We’ve got a lot more innovations in the works to make cleaning healthier and safer for people and our planet!

Tell us the story behind Be.blum. 

Our journey began with a simple yet powerful question: How can we make everyday cleaning safer, smarter, and more sustainable? Founded by Erika Jaramillo, a biologist with extensive experience in cleaning and disinfection, Be.blum was created to redefine home cleaning with science-backed, eco-conscious solutions. Erika saw firsthand how traditional cleaning products relied on harsh chemicals, excessive plastic waste, and unnecessary water consumption, all contributing to pollution and environmental damage. Determined to challenge the industry, she set out to revolutionize cleaning habits with products that are powerful, plastic-free, and planet-friendly. 

Be.blum’s effervescent cleaning tablets eliminate the need for single-use plastic bottles and bulky liquid formulas. Packaged in compostable sugarcane bagasse sachets, they dissolve in water to create high-performance cleaning solutions that are safe for homes, families, and the environment. Unlike traditional brands, we don’t just reduce plastic, we eliminate it from the start. But sustainability is more than just packaging. Based in Colombia’s Valle del Cauca, a region rich in sugarcane cultivation, Be.blum embraces a circular economy approach, repurposing agricultural waste into biodegradable sachets instead of letting it go to landfills. Our mission extends beyond products, we actively support water conservation efforts and sustainable production practices, ensuring that our impact is as clean as the homes we help maintain. 

What product, innovation, or accomplishment are you most proud of from a sustainability standpoint? 

Our biggest sustainability breakthrough is our effervescent cleaning tablets, designed to eliminate plastic waste and conserve water, reshaping the way people clean their homes. Traditional liquid cleaning products are made up of 90% water, leading to unnecessary plastic packaging, excess weight in transportation, and a larger carbon footprint. We saw an opportunity to disrupt this outdated model. 

Be.blum’s tablets contain only the active ingredients needed to clean effectively, without the added water. Consumers simply dissolve them in their reusable bottle, transforming tap water into a powerful, non-toxic cleaner. This not only eliminates single-use plastic bottles but also reduces transportation emissions, as our lightweight, compact format requires far less energy to ship compared to bulky liquid cleaners. 

Beyond reducing waste, our mission is to redefine cleaning habits, proving that sustainability can be effortless and practical. Our tablets help consumers make a simple yet impactful switch — one that reduces plastic pollution, minimizes water waste, and lowers their carbon footprint, all while delivering the same cleaning power they expect. 

What kind of health or sustainability features and information are your customers looking for today? 

Today’s consumers, especially eco-conscious families and young mothers, are looking for cleaning solutions that are safe, effective, and truly sustainable. They want products that protect their homes and their loved ones while minimizing their impact on the planet. Some of the key features they seek include: 

• Non-Toxic & Family-Safe Ingredients: Customers are moving away from harsh chemicals and looking for formulas that are free from parabens, phosphates, phthalates, and artificial fragrances, especially for homes with children and pets. 
• Plastic-Free Packaging: Many consumers now understand that recycling isn’t enough, and they actively seek products that eliminate plastic entirely. They are drawn to refillable solutions like Be.blum’s effervescent tablets that remove the need for single-use plastic bottles. 
• Water Conservation: With growing awareness of water scarcity, customers appreciate products that don’t waste or transport unnecessary water, like our concentrated tablets that maximize efficiency and minimize environmental impact. 
• Carbon Footprint Reduction: People are paying closer attention to how products are made and transported. Lightweight, compact cleaning tablets that reduce emissions during shipping are an attractive alternative to traditional liquid cleaners. 
• Compostable & Biodegradable Packaging: More consumers are looking for truly zero-waste options, preferring packaging that doesn’t contribute to landfills. 

Consumers today are more informed and intentional than ever before. They expect brands to go beyond greenwashing and provide real, transparent sustainability solutions. That’s why Be.blum is committed to offering products that meet these demands, without compromising on performance or convenience 

Why do you think consumers are responding to refillable cleaning systems right now? 

Consumers are increasingly turning to refillable cleaning systems as they seek solutions that align with both their sustainability values and practical needs. Environmental awareness is at an all-time high, and many people now recognize that single-use plastic is a major issue. While eco-consciousness plays a key role, the shift toward refillables isn’t just about being green, t’s also about convenience, efficiency, and smart spending. 

Refillable systems offer a cost-benefit advantage, as consumers no longer have to repeatedly purchase full-sized plastic bottles, reducing waste while optimizing their budgets. They also appeal to those embracing minimalist lifestyles, offering sleek, space-saving alternatives that eliminate clutter under the sink. Additionally, aesthetics matter, many consumers are drawn to reusable bottles that look modern and clean, seamlessly fitting into their home design. The demand for refillables is growing because they offer a smarter, more responsible way to clean, making sustainability an effortless and stylish choice. 

Why do you partner with Green Seal? 

We partner with Green Seal because we believe in backing up our sustainability efforts with real, verifiable standards. As a brand committed to reducing environmental impact, it’s essential for us to not just claim sustainability, but prove it. Green Seal’s rigorous certification process ensures that our products meet high standards for safety, performance, and environmental responsibility, giving us the confidence that we are truly making a difference. 

For us, this partnership is more than a certification, it’s a way to hold ourselves accountable, continuously improve, and give consumers the reassurance that Be.blum is doing things right. Sustainability is at the core of everything we do, and Green Seal helps us validate that commitment with transparency and integrity. 

How has Green Seal certification impacted your business? 

Green Seal certification has had a significant impact on our business, reinforcing our credibility and positioning Be.blum as a truly sustainable brand. In a market where consumers are increasingly skeptical of greenwashing, this certification provides third-party validation that our products meet high environmental and performance standards, giving customers confidence in their choice. 

The certification has also helped us stand out on platforms like Amazon and in the U.S. retail market, where recognized eco-labels influence purchasing decisions. Additionally, Be.blum is proud to be the first brand manufactured in Colombia to achieve Green Seal certification, setting a new benchmark for sustainability in the region. This not only elevates our brand but also drives positive change in the industry, inspiring more companies to adopt environmentally responsible practices. 

What’s next for Be.blum? 

Be.blum is just getting started! We are preparing to launch three new products under our brand: laundry detergent tablets, dishwasher tablets, and foaming hand soap tablets, all designed to offer powerful cleaning while reducing plastic waste and conserving water. These will soon be available through e-commerce platforms, making sustainable cleaning even more accessible to consumers. 

Beyond these launches, we are continuously researching and developing new innovations in home care and personal hygiene, expanding our mission to transform everyday routines into more sustainable habits. As we grow, we aim to certify future products with Green Seal, ensuring that each innovation aligns with the highest environmental and performance standards. Our commitment remains clear: to revolutionize cleaning habits, minimize water waste, and set a new standard for sustainability in the industry. 

Anything else you’d like to share? 

Bringing eco-friendly products and new formats to market isn’t always easy, changing habits takes time. However, we firmly believe that this is the path forward, and it’s our responsibility as brands to lead the way. Transforming everyday routines into sustainable practices is a challenge, but it’s also an opportunity to make a real impact. 

We see innovation as a commitment, not a trend. Companies have the power to drive change by developing products that help preserve natural resources and minimize environmental harm. The first step starts with us; by offering smarter, more responsible solutions, we empower consumers to make choices that truly matter. Together, we can redefine industries and build a cleaner, more sustainable future. 

Tell us the story behind PortionPac.

Our founder, Marvin Klein, witnessed an incredible amount of waste in the cleaning industry during the 1950s. Cleaning products of the time were mostly water, yet they required vast resources to produce, ship, and dispose of correctly. Millions of steel pails and large drums were transported worldwide, only to be emptied and discarded after a single use. Adding to the issue, few people knew how to properly or safely dilute bulk cleaning solutions.

In 1964, Marvin founded PortionPac with a few key principles:

• Pre-measure products to ensure proper use and reduce waste.
• Use concentrated formulas to minimize shipping unnecessary water.
• Create safer, effective products to protect people and the environment.
• Prioritize education because knowing how to clean is just as important as what you use.

What product, innovation, or accomplishment are you most proud of from a sustainability standpoint?

There isn’t just one – sustainability is woven into the fabric of our company. Every decision, innovation, and idea is driven by our desire to preserve the built environment without negatively impacting people or the planet.

Tell us about your Less is More initiative and why you’re leaning into this message.

There are so many benefits to less that are not immediately apparent, especially when the conventional wisdom is to simply use more. We know the value of less, and have built our company on proven practices that focus on reducing the costs of cleaning. And not just chemicals. For example, less water leads to less packaging leads to less shipping and storage space which costs less and produces less waste. Additionally, less travel time for workers can be a huge hidden benefit. Empty cleaning solution containers that require trips back to a supply closet to refill mean time wasted that could be spent cleaning. PortionPac instead allows kitting workers with portable concentrates that can be accurately mixed at any water source. That productivity quickly adds up to more savings. Finally, less hazardous formulas mean more protection for workers and building occupants.

Why do you think purchasers are responding to pre-measured cleaning products right now?

Pre-measured products simplify operations, reduce waste, and improve safety. When facing pressure to reduce costs across business operations, purchasers are realizing it just makes sense. Especially when they are increasingly having to confront challenges in the form of labor shortages, high turnover, and fewer training resources. A pre-measured program makes educating new staff easier, and cleaning more efficient with fewer trips to the supply closets. Plus, pre-measured cleaners help control costs by preventing overuse and supporting sustainability initiatives by reducing packaging waste and shipping less water.

Why do you partner with Green Seal?

Our company was founded with a mission to create safer, more effective cleaning solutions. Before Green Seal, our customers relied on our product quality and safety because they knew us, trusted our integrity, and noticed a genuine desire to do the right thing. We became partners with Green Seal because they also were doing the good things we strove for; health and safety without sacrificing performance. Green Seal is a third-party, independent organization paving the way for new, safer technologies. That is the bar we strive to meet, and even exceed, with everything we do. Through the Green Seal process, we have been able to develop state-of-the-art cleaners with incredible cleaning power and safer ingredients.

What’s next for PortionPac?

The work of developing and promoting better cleaning products and processes is always ongoing. PortionPac will continue to collaborate with janitors and our partners to innovate and educate both in and outside of the markets we serve. This mission has driven us for 61 years — our customers do essential work, and we strive to provide solutions that empower their success.

Benzene is a widely used chemical in industrial applications and consumer products. It is one of a group of chemicals known as volatile organic compounds (VOCs), which are released into indoor air as gases that cause adverse health effects.  

Benzene is a high-hazard chemical linked to cancer and other health issues. This ingredient is among the many harmful chemicals we prohibit in Green Seal-certified products to ensure products meet a high standard for protecting people and the planet. 

Here, we’ll delve into what benzene is, how and where it’s used, and how to reduce your exposure to this harmful chemical. 

What is Benzene? 

Benzene is a colorless, flammable liquid with a sweet odor, known chemically as C₆H₆. It is a natural component of crude oil and gasoline and serves as a building block for several chemicals that are used in the manufacturing of products like plastics, pesticides, and detergents.  

Linear alkyl benzene (LAB) is a notable chemical derivative of benzene that primarily is used in the production of surfactants for detergents. Linear alkyl benzene is a safer chemical and is prevalent in consumer products.  

Benzene in Consumer Products 

Benzene is used as a solvent in the production of rubber, lubricants, dyes, detergents, drugs, and pesticides. It is also part of the manufacturing process for plastics, resins, and synthetic fibers such as nylon and polyester. 

Benzene can be found as an ingredient in household products including some adhesives, cleaning agents, paints, and paint strippers.  

Although it is not used as an ingredient in personal care and beauty products, benzene was the cause of recent high-profile recalls of popular sunscreens, deodorants, and dry shampoos. The products were contaminated with benzene, which was believed to be related to the butane-powered propellants in the products’ aerosol cans.  

The Health Risks of Benzene 

Despite its widespread use, benzene is associated with well-documented health risks. Benzene is a carcinogen as designated by governmental bodies including the International Agency for Research on Cancer and the U.S. Environmental Protection Agency. Long-term exposure to benzene is linked to an increased risk of leukemia and other blood disorders. Short-term exposure to high levels of benzene can cause dizziness, headaches, tremors, and unconsciousness. 

Most benzene exposure occurs indoors, because this is where people spend most of their time. The primary indoor sources of benzene are car exhaust from attached garages, cigarette smoke, stored fuels, and paint supplies. VOCs from outside also enter the indoor air in commercial buildings through the outdoor air intakes in HVAC systems. 

Regulatory agencies have established strict guidelines to limit benzene exposure in the workplace and the environment. However, benzene still contaminates ambient air, particularly in urban areas with high levels of vehicle emissions and industrial activity.  

Minimizing Your Exposure 

Being aware of the products you use and the places you spend time can help reduce your exposure to benzene: 

• Avoid spending extended periods of time near gas stations or industrial facilities 

• Eliminate cigarette smoke in your home 

• Don’t use gas-powered equipment or leave cars idling in your attached garage 

• Ventilate your home when painting 

To be confident your paints and other household products don’t contain benzene, look for reputable ecolabels like Green Seal. We prohibit harmful chemicals and screen VOC levels to ensure certified products meet a high standard for protecting people and the planet. 

Sanitary paper products, including toilet paper, towels, and facial tissue, are daily essentials. The U.S. consumes approximately 19.2 billion pounds of them annually – roughly 56 pounds per person. But as single-use products made from virgin tree fiber, they can carry a hefty environmental footprint.  

That’s why we’re proposing a leadership standard for sanitary paper products that contain no virgin tree fiber and meet meaningful manufacturing and packaging sustainability requirements.   

Green Seal has long recognized manufacturing leaders that use 100% recycled fiber. Now, we’re adding a certification pathway for tree-free products like those made from bamboo. This will expand opportunities for brands that produce responsibly sourced alternative-fiber sanitary paper to verify their sustainability leadership and give consumers more certified choices in this product category.  

A High-Impact Product Category 

The fiber composition of sanitary paper products has a significant impact on their overall environmental footprint.  

Making these products with virgin tree fiber heavily contributes to deforestation, denuding 28 million acres of the ecologically valuable Boreal forest in a 20-year period – an area roughly the size of Ohio. 

Converting virgin wood into pulp is an extremely energy-intensive process. Papermaking is the third-largest energy consuming manufacturing sector, after chemicals and petroleum and coal products. In fact, products made from virgin tree fiber can generate three times as many CO₂ emissions as products made from other types of pulp. Making paper from virgin tree fiber also guzzles massive amounts of water, demanding more than 24 billion gallons a day.  

Reducing the Impacts of an Everyday Product 

Using recycled or alternative fiber significantly reduces the carbon and water impacts of producing sanitary paper products and eliminates their impact on deforestation.  

By meeting stringent fiber sourcing and manufacturing criteria, Green Seal-certified sanitary paper products save an average of 30.5 billion gallons of water and 11.7 million metric tons of CO2 emissions a year – the equivalent of taking 2.8 million cars off the road.  

Under our new standard, Green Seal will: 

• Verify products use no virgin tree fiber 

• Validate significant savings in carbon pollution and water use 

• Confirm a product is made without fragrances, PFAS, or any other harmful chemicals 

Buyers trust Green Seal-certified sanitary paper products because they significantly reduce carbon emissions, protect ancient and endangered forests, and preserve water resources. Our new standard maintains this leadership bar while growing market impact by inviting a broader group of manufacturers to verify their sustainability achievement. 

Lend us your voice 

We believe a collaborative approach leads to better outcomes for everyone. We developed our draft standard in collaboration with the leading towel and tissue brands, purchasers and policy advocates in our Working Group to promote industry alignment on meaningful claims and criteria for this product category.  

We want to hear from you too. We are accepting public comment on our proposed criteria for sanitary paper products through April 28, 2025. 

Learn more and submit your comment here. 

PFAS, or per- and polyfluoroalkyl substances, are a group of approximately 14,000 synthetic chemicals that have attracted significant attention due to their persistence in the environment and their impacts on human health. These chemicals are commonly used for their water and grease resistance, making them prevalent in a wide range of consumer products. 

While only a handful of PFAS are formally classified as hazardous, a growing body of evidence indicates that all PFAS are likely to have harmful health and environmental effects. Since so many chemicals are included in this class and their uses are so widespread, tracking down all the products containing PFAS proves challenging for consumers and manufacturers alike. For example, PFAS are often used in raw materials – and those proprietary ingredient formulas are often not fully disclosed to the final product manufacturer.

At Green Seal, we are committed to eliminating PFAS from the supply chain for consumer products. We are among the first eco-certifiers to enact an aggressive ingredient prohibition that addresses PFAS as an entire chemical class. This means that both manufacturers and consumers can be confident that Green Seal-certified products are formulated without PFAS.

Here, we’ll dive into the uses and impacts of PFAS, as well as tips for avoiding PFAS in household products. 

Defining PFAS 

PFAS are a large family of man-made chemicals characterized by their strong carbon-fluorine bonds. This bond is one of the strongest in organic chemistry, making PFAS extremely resistant to breakdown in the environment and the human body. This persistence is why they are termed “forever chemicals.”

These substances have been in use since the 1940s, primarily in industrial applications. Over time, their unique properties have led to their incorporation into a wide variety of consumer products. However, the stability and resistance to degradation that make PFAS useful also contribute to their potential for long-term environmental and health effects. 

How PFAS Are Used in Consumer Products 

PFAS are used in myriad consumer products because of their ability to repel water, oil, and grease. In the kitchen, they are notoriously found in non-stick cookware, where they provide a smooth, non-stick surface that simplifies cooking and cleaning. 

Beyond the kitchen, PFAS are used in waterproof clothing and outdoor gear to enhance their resistance to moisture. They’re also integral to producing stain-resistant treatments for carpets and upholstery, providing a protective barrier that prevents stains from penetrating fabric fibers. Their common applications don’t stop there: Today, PFAS are found in everything from food packaging such as microwave popcorn bags and fast-food wrappers, to paints, coatings, cosmetics, and even some cleaning products. 

Examples of Per- and Polyfluoroalkyl Substances 

There are thousands of different PFAS, but some of the most notable examples include perfluorooctanoic acid (PFOA) and perfluorooctanesulfonic acid (PFOS). PFOA was widely used in non-stick cookware production, while PFOS was a key ingredient in fabric protectors. Both PFOA and PFOS have largely been phased out of manufacturing in the U.S. due to their known health and environmental effects, but in many cases, manufacturers have replaced these chemicals with other, lesser-studied PFAS.

Another significant example is GenX, which was developed as a replacement for PFOA in the production of non-stick coatings. Despite being marketed as a safer alternative, a chemical toxicity assessment by the U.S. Environmental Protection Agency found GenX is even more toxic than PFOA.

Other examples of PFAS include perfluorononanoic acid (PFNA) and perfluorohexane sulfonate (PFHxS), which are used in various industrial applications and consumer products.

The Problem with PFAS 

PFAS are persistent in the environment, with evidence that some chemicals are so resistant to degradation that they could persist for hundreds of years. They are now found in drinking water and bioaccumulate in both soil and humans, with some chemicals taking more than eight years to reach their half-life — or reduce their concentration by 50 percent in the human body. 

Exposure to PFAS is linked with numerous adverse health effects, including impacts on the endocrine system; liver damage; thyroid disease; decreased fertility; an increased risk of certain cancers such as prostate, testicular, and kidney; and decreased immune responses — including our body’s ability to develop beneficial antibodies in response to vaccines. 

Regulatory agencies, including the EPA, have established advisory levels for some individual PFAS in drinking water and are working toward more stringent regulations. In addition, several states have begun enacting legislation to prohibit the use of PFAS in certain consumer products. Despite these efforts, PFAS chemicals continue to be widespread in the environment and in many consumer products. Their persistence in the environment further complicates efforts to mitigate the impact of PFAS. 

Avoiding PFAS 

Reducing your exposure to PFAS involves making informed choices about the products you use, but avoiding it entirely is unlikely. To lower your risk for exposure:

• Opt for alternatives to non-stick cookware, such as stainless steel or cast iron. 
• Choose water-resistant clothing and outdoor gear that do not use intentionally added PFAS or chose brands and retailers that have committed to banning PFAS as a company policy.
• Choose carpets, furniture, and rugs without stain-resistant treatments. 
• Be cautious with food packaging, including fast food packaging and microwave popcorn. 
• Consider using a drinking water filter that is certified to reduce PFAS levels. 
• Buy Green Seal-certified products when possible (you can shop for household products here). 

Staying informed and making conscious decisions can help you reduce your exposure to PFAS, contributing to a healthier lifestyle and environment. Supporting companies that prioritize safer alternatives and advocating for stronger regulations that eliminate all PFAS from the supply chain can also help drive broader changes and lead to a healthier future for you and your family.

We’re actively recruiting qualified applicants to join our volunteer committees to help us define the core elements of safer, more sustainable products. Industry alignment on these elements is the first step toward achieving a common definition and forming a meaningful, marketable category of safer and more sustainable everyday products.

The Initiative

We’re launching a collaborative initiative with retailers, brands, and policy advocates to develop a market-led health and environmental product rating based on the core elements of a green product: safer chemicals, sustainable packaging, responsible sourcing, and low-impact manufacturing.

Research consistently shows that confusion and skepticism around sustainability claims drives a big gap between the number of shoppers who say they want eco-conscious products and the number who buy them. Developing a common framework for meaningful health and sustainability claims will build consumer trust, simplify purchasing decisions, and drive clear and consistent standards throughout the value chain.

Industry practitioners and advocates have the potential to drive significant impact for this initiative through their guidance and insight.

Call for Applicants

Apply to join our volunteer committees and help us define the core elements of safer, more sustainable products. Participants will bring both market and technical perspectives to the development of category-specific criteria and claims in:

• cleaning & laundry care
• personal care & cosmetics
• towel & tissue
• home restoration products

Selected members should expect to contribute a few hours a month to activities such as attending meetings, reviewing documents, or providing feedback.

If you are interested in participating in our committees, please apply by March 19, 2025.