Here, I’ll break down what’s in this new standard and why it matters for brands and buyers. 

Why did Green Seal develop a new standard for sanitary paper? 

Green Seal has long been a top certifier of eco-friendly 100% recycled towel and tissue products. In fact, Green Seal-certified products from leading brands saved 8.5 million metric tons of CO2 emissions last year — the emissions equivalent of taking 2 million cars off the road.  

Now, for the first time, we have added a certification pathway for tree-free alternatives. This means that brands that produce responsibly sourced bamboo sanitary paper can verify their sustainability achievement.  

We also strengthened our criteria for chemical ingredients, manufacturing processes, and packaging materials to reflect what true leadership looks like for towel and tissue products today. 

How did Green Seal develop this standard? 

We developed the standard with extensive research into the environmental and human health impacts of producing and using towel and tissue products. We also sought expertise from the technical and subject matter experts on our Sanitary Paper Products Working Group, which comprises representatives from retailers, industry associations, environmental advocates, manufacturers, and buyers.  

As always, we released our draft standard for public review and comment before finalizing it.  

What’s in the sanitary paper standard? 

The standard defines sustainability leadership in this product category as meeting the following criteria: 

• Responsible Sourcing: Products are made from 100% recycled content or responsibly sourced alternative fibers (such as agricultural residue or bamboo) that achieve substantial savings in carbon emissions and protect ancient and endangered forests. 

• Safer Chemicals: Products use chlorine-free bleaching (for recycled products) or elemental chlorine-free bleaching (for alternative fiber products) and are made without fragrances, PFAS, and other harmful chemicals. 

• Low-Impact Manufacturing: Products are manufactured with reduced water and energy use at a facility with a commitment to reducing greenhouse gas emissions. The manufacturer provides a safe and hygienic workplace, fair wages and working conditions, and ensures freedom from discrimination and harassment. 

• Sustainable Packaging: Products use recyclable or minimized packaging.  

What makes Green Seal’s standard different from others? 

Two things make our certification standard different from others. First, our standard ensures that Green Seal-certified products never contain any virgin tree fiber. They either use 100% recycled fiber, or they use alternative fiber like bamboo. This means they save more carbon and provide greater protection to ancient and endangered forests than products that earn certifications that allow the use of virgin tree fiber.  

Second, our certification standard moves beyond fiber content to require sustainability leadership across the product lifecycle.  

This is the first comprehensive sustainability standard for bamboo tissue products. Like fiber-only certification standards, it requires bamboo fibers to be sourced from responsibly managed forests. But it also requires: 

• fiber analysis testing to ensure supply chain integrity; 

• low-impact manufacturing practices; 

• safer chemical ingredients, and  

• responsible packaging. 

Meeting this standard is a differentiator for brands that are truly committed to sustainability leadership. 

Why is sustainability important in this product category? 

Americans consume an average total of 19.2 billion pounds a year of sanitary paper products, and these single-use products leave a hefty environmental footprint.  

Sanitary paper production contributes heavily to deforestation, denuding 28 million acres of the ecologically valuable Boreal forest in a 20-year period – an area roughly the size of Ohio.  

Also, converting virgin wood into pulp is an extremely energy-intensive process. Papermaking is the third-largest energy consuming manufacturing sector, after chemicals and petroleum and coal products. In fact, products made from virgin tree fiber can generate three times as many CO₂ emissions as products made from other types of pulp.  

Making paper from virgin tree fiber also guzzles massive amounts of water, demanding more than 24 billion gallons a day. 

Choosing Green Seal-certified sanitary paper products is a simple way to reduce your carbon footprint and protect precious natural resources.  

Where can people learn more about the standard? 

As a mission-driven, nonprofit organization, we always make our standards publicly available. You can find the full standard here, and you can find certified products in our certified product directory.

Carcinogens are both intentionally and unintentionally added to a wide range of products and may be chemical, physical, or biological in nature. They are cancer-causing agents capable of disrupting normal cellular processes. Scientists have identified more than 100 substances as known carcinogens, and there are thousands more that are considered possible or probable. 

Carcinogens are among the many harmful chemicals we prohibit in Green Seal-certified products to ensure products meet a high standard for protecting people and the planet. 

Here, we’ll examine what carcinogens are, how and where they’re used, and how to reduce your exposure to this hazardous group. 

What are Carcinogens? 

Carcinogens, by definition, are substances that can cause or contribute to cancer. They do this by interfering with how cells grow and divide — damaging DNA, disrupting normal cellular controls, or promoting chronic inflammation — which can lead to uncontrolled cell growth and ultimately, cancer.  

Carcinogens are classified by leading scientific organizations based on the strength of evidence linking them to cancer in humans or animals. For example, the International Agency for Research on Cancer (IARC) and the U.S. National Toxicology Program (NTP) regularly review scientific data to determine whether a substance should be considered a known, probable, or possible human carcinogen. 

Carcinogens can occur naturally or be man-made. They are sometimes intentionally added to products for functional purposes but also appear as contaminants from raw materials or chemical reactions.  

Carcinogens in Consumer Products 

Carcinogens can find their way into everyday products both as intentionally added ingredients and as contaminants. They can be found in everything from air fresheners and cleaning supplies to cosmetics and food packaging. 

Carcinogens can leach out or break down, especially if a product is exposed to heat or heavy use. This increases the chances that we’ll breathe them in, get them on our skin, or accidentally ingest them. Sometimes residues from these chemicals can persist in the environment, contaminating water, soil, and food sources.  

Common Examples of Carcinogens  

Several widely recognized carcinogens are found in consumer products. This list of carcinogens includes: 

• Benzene  
  Benzene can be found in some adhesives, cleaning agents, paints, and paint strippers. Chronic exposure is strongly linked to blood cancers such as leukemia. 

• Asbestos  
  Once common in insulation and fireproofing materials, asbestos exposure is associated with mesothelioma and lung cancer. 

• Formaldehyde  
  Formaldehyde is sometimes used as a preservative or bonding agent in building materials and personal care items and is classified as a probable human carcinogen. 

The Risks of Carcinogens 

There’s no completely safe level of exposure to a confirmed carcinogen. But the level of risk depends on how much you’re exposed to, for how long, and how it enters your body. 

Some exposure is hard to avoid, especially from environmental sources. But we can reduce the risk by choosing safer products and advocating for stronger regulations. While many harmful substances have been banned or restricted, others are still prevalent — sometimes because safer options haven’t been found yet or because they’re still allowed in certain products. 

Despite their known risks, products do not always disclose carcinogens. To minimize your exposure to these harmful ingredients: 

• Look for reputable third-party certifications, such as Green Seal®, which evaluate and restrict carcinogenic ingredients in certified products. 

• If products are not certified, choose ones with full ingredient disclosure, avoiding those that list vague terms such as “fragrance” or “preservatives” without specifics. 

• Improve indoor air quality by increasing ventilation and avoiding products that emit volatile organic compounds (VOCs), including formaldehyde. 

• Use personal protective equipment (PPE) such as gloves and respirators to reduce the chance of inhaling or touching products with carcinogens, when alternatives are not available. 

• Stay informed about recalls and health advisories related to carcinogenic contaminants in consumer goods, food, and water. 

Heavy metals are widely used in industrial, agricultural, and technological applications, as well as in consumer products. In cleaning and personal care products, heavy metals may be used to improve product longevity, enhance colorfastness, act as antimicrobial agents, or function as preservatives, binders, or stabilizers.  

Despite their utility, many heavy metals raise significant health and environmental concerns. This group of ingredients are among the many harmful chemicals we prohibit in Green Seal-certified products and their packaging to ensure they meet a high standard for protecting people and the planet. 

Here, we’ll dive into what heavy metals are, where and why they’re used in consumer products, and how to limit your interactions with this group of elements. 

What are Heavy Metals? 

Heavy metals are metallic elements with a high atomic weight and a density at least five times greater than water. Elements in this category can be beneficial or toxic to humans — or sometimes both depending on exposure level. 

The list of heavy metals of concern includes arsenic, cadmium, chromium, lead, mercury, nickel, and thallium. 

Unlike organic pollutants, heavy metals do not degrade over time and can remain in the environment indefinitely. This persistence and ability to accumulate in biological tissues make them particularly hazardous. 

In Green Seal-certified products, we prohibit any ingredients that bioaccumulate. Eliminating these chemicals from the supply chain ultimately reduces their persistence in our environment and bodies. 

Where Heavy Metals are Used in Consumer Products 

Heavy metals and their compounds are used in consumer products as aggregates, colorants, conductors, disinfectants, and preservatives, to name a few functions.  

Certain heavy metals are intentionally added in a variety of consumer products: 

• Lead can be found in batteries, paints, and some cosmetics such as lipstick, eyeliner, and nail polish 
• Mercury is used in thermometers and fluorescent light bulbs 
• Cadmium is prevalent in rechargeable batteries, pigments, and coatings 
• Arsenic is used in wood preservatives and pesticides 
• Silver and zinc compounds are sometimes used in deodorants, wound care products, and surface cleaners 
• Aluminum compounds can be found in antiperspirants 

Heavy metals also manifest as contaminants from raw materials, manufacturing equipment, or packaging processes in a host of products including cleaning, floor care, and personal care products, cosmetics, and paints.  

The Health Risks of Heavy Metals 

Many heavy metals and heavy metal compounds are associated with significant adverse health effects. While not all heavy metals are toxic in small amounts, and some — such as zinc, iron, and copper — are essential for biological functions, excessive or prolonged exposure often are hazardous. 

The adverse health impacts of heavy metal exposure include neurological damage, kidney disease, bone disorders, and increased risk of cancer. Children are particularly vulnerable to the toxic effects of heavy metals, which can impair development and cause lasting cognitive and behavioral issues. Regulatory agencies worldwide have established guidelines to limit exposure to these known neurotoxins, carcinogens, and endocrine disruptors. 

Limiting Exposure  

Being aware of the products you use and the places you spend time can help reduce your exposure to the most toxic heavy metals. Since heavy metal toxicity depends on the chemical form, and level and duration of exposure, limiting your interactions with them is often enough to avoid harm. Steer clear of the most toxic heavy metals by being cautious with old or imported products that may not meet current local safety standards, and check ingredient labels on:  

• Packaging materials 
• Cleaning products 
• Paints 
• Floor finishes 
• Cosmetics 
• Personal care items 

To be confident your cleaning, personal care, and other household products don’t contain hazardous heavy metals, look for reputable ecolabels like Green Seal. We prohibit these and other harmful ingredients to ensure certified products meet a high standard for protecting people and the planet. 

The LEED v5.0 Rating System specifies Green Seal’s standards for cleaners and degreasers, floor care products, sanitary paper, hand care and hand sanitizers, paints, trash bags, and commercial cleaning services. Specifically:

• Using Green Seal-certified products for at least 75% of a building’s cleaning products and materials earns:
  • 1 point in the Green Cleaning Credit (O&M)

• Using a Green Seal-certified cleaning service earns:
  • 1 point in the Green Cleaning Credit (O&M)

• Green Seal-certified paint:
  • Contributes toward 1 point for the Materials & Resources: Building Product Selection & Procurement Credit (BD&C and ID&C)
  • Contributes 1 product toward the Material & Resources: Low-Emitting Materials Credit (BD&C)

Green Seal is specified in five product and service categories in the Green Cleaning Credit – more than any other third-party standard. Using Green Seal-certified green cleaning products and a Green Seal-certified cleaning service together qualifies projects for 5% of the 40 points buildings need to earn the minimum level LEED® certification.

The updated USGBC rating system is the most recent among hundreds of standards and policies that use Green Seal as shorthand for proven-safer products. That’s because sustainability leaders recognize that our science-based standards demand leadership at every stage of the product lifecycle. Together with the manufacturers in our community, we will continue to ensure the Green Seal certification mark helps buyers cut through the chaos to find products that meet truly comprehensive health and sustainability standards — from beginning to end.

Mercury is a naturally occurring element with a long history of industrial, scientific, and medicinal use. Despite its utility, mercury is a highly toxic substance associated with serious health and environmental risks. As a known neurotoxin, its presence in consumer products — even in trace amounts — can be hazardous. 

Mercury is among the many harmful ingredients we prohibit in Green Seal-certified products to ensure products meet a high standard for protecting people and the planet.

Here, we’ll explore what mercury is, how it’s commonly used, and steps consumers can take to limit exposure. 

What is Mercury? 

Mercury is a unique heavy metal, in that it is a liquid at room temperature. In addition to elemental mercury, this metal exists in the environment as both inorganic mercury compounds and organic mercury compounds such as methylmercury. Each form varies in toxicity, environmental persistence, and exposure risk. 

Historically, mercury has been used in a wide range of applications — from early medical treatments and thermometers to modern electronics and lighting. Its high density, electrical conductivity, and ability to form amalgams with other metals make it particularly valuable in technical fields. However, the same properties that make mercury useful also contribute to its potential for harm. Mercury is a potent neurotoxin, and its bioaccumulative nature allows it to persist in ecosystems and enter the food chain. 

Mercury in Consumer Products 

Although regulatory restrictions have significantly reduced mercury’s use, it still appears in several everyday items. Elemental mercury is commonly found in older batteries, fluorescent light bulbs, thermostats, and certain medical devices such as thermometers and blood pressure monitors. Mercury compounds may also be present in dental amalgams and antiseptics. This heavy metal also lurks in less obvious places, both as a functional ingredient and as a contaminant. For instance, you may find mercury in consumer products such as cleaning agents, skin lightening creams, toothpaste, bar soaps, gel dishwashing detergents, and even bleached paper and packaging products. 

The Health Risks of Mercury 

Exposure to mercury, even in small amounts, can have serious health consequences. Mercury targets the central nervous system and kidneys, and is especially harmful to developing fetuses and young children. Neurological symptoms of mercury exposure may include tremors, memory loss, cognitive impairment, and motor dysfunction. Prolonged exposure can also affect cardiovascular and immune health. 

Mercury can enter the body through inhalation of vapors, ingestion of contaminated food or products, or through skin absorption. Once absorbed, mercury can accumulate in tissues and remain in the body for extended periods, increasing long-term health risks. In addition to direct consumer exposure, mercury is released from industrial emissions, improper disposal of mercury-containing products, and natural events such as volcanic eruptions. 

Reducing Your Exposure 

While global and national regulations have reduced the prevalence of mercury in manufacturing, you can further reduce your exposure to this heavy metal by: 

• Choosing cleaning and personal care products certified by trusted third parties, such as Green Seal, which screen formulations for heavy metals and other hazardous ingredients. 
• Avoiding uncertified personal care and household products that lack full ingredient transparency or originate from unregulated markets. 
• Properly disposing of products containing mercury by following local hazardous waste disposal guidelines.

Why is sustainability important to Cascades?

Cascades is a leader in the recovery and manufacturing of environmentally friendly packaging and hygiene products. Our business model is based on circular economy and eco-design principles. Sustainability has been integral to our company’s DNA since 1964. Our mission is to improve the well-being of people, communities, and the planet by providing sustainable and innovative solutions that create value. Over the years, Cascades remained a sustainability leader largely owing to its extensive material recovery and recycling activities, ambitious sustainability action plans driving positive improvements, extensive employee benefits programs, and active support for countless organizations and causes. We are sustainability experts who care in maximizing our partners’ business potential while minimizing their environmental footprint. For the past six years, we have been recognized among the most sustainable corporations in the world according to the Global 100 by Corporate Knights.

Which product, innovation, or accomplishment are you most proud of from a sustainability standpoint?

This year, we developed the Cascades PRO Perform Premium Multifold Hand Towel: A new premium multifold towel made with 100% recycled fibers, offering a level of performance and quality that rivals other premium options on the market that are mainly made with virgin fibers. We are incredibly proud to provide another sustainable solution with the Green Seal mark without compromising on quality, all at a competitive price. This innovation underscores our dedication to sustainability, demonstrating that top-tier products can combine high- performance and lower environmental impacts.

What kind of health or sustainability features and information are your customers looking for today?

We believe our customers are looking for tissue paper products that ensure their health and safety by avoiding harmful substances and chemicals during the manufacturing process. They are also looking for products and packaging that embody high environmental standards, including the use of recycled and recyclable materials as well as reduced footprints thanks to sustainable manufacturing and operations. Third-party certifications are crucial allies in ensuring that consumer products meet high health, safety, and environmental standards which reflect our added value proposal. Certifications like Green Seal, which focuses on product-specific criteria including chlorine-free processes and packaging recyclability for better end-of-life management, are essential for Cascades PRO® in providing products that meet high customer standards and requirements for safe ingredients and restricted substances.

How do you choose your ecolabel partners?

At Cascades, the selection of ecolabel partners is based on our values as a company and our commitment to offering quality products that meet our health and sustainability standards. Certifications are a stamp of credibility for us, and they demonstrate our customer integrity and dedication to our values. We believe our customers want to work with suppliers that share their commitment to sustainability. To us, the Green Seal label is a clear testament to the fact that Cascades’ products meet high environmental standards, which differentiates us from the competition.

How do you use Green Seal certification in your business?

We highlight our Green Seal-certified products in our communications, including sales material, marketing tools, and social media platforms. We also put the Green Seal mark on our packaging.

What’s next for Cascades?

Cascades continues to develop its sustainability expertise and leadership through innovative products and packaging solutions. We will also demonstrate our commitment through a renewed sustainability agenda, as our current sustainability action plan ends in 2025. Ambitious and science-based approaches will remain key for us, in alignment with the expectations of our stakeholders. Recycled content continues to be an important component of our business model, as well as initiatives such as third-party certifications, to support our goals and those of our business partners in our common journey for a more sustainable future.

Tell us the story behind Force of Nature.

We created Force of Nature to make cleaning healthy and safe for people and our planet. We learned about a technology called electrolyzed water that was being used in the industrial space, where an antibacterial called hypochlorous acid is made from salt, water, and electricity. Hypochlorous acid is so safe and effective that it is used in wound healing and eye care products, but it had never been developed into a consumer product because it has a short shelf life. We thought that if we could create a countertop appliance that created hypochlorous acid fresh, it would be perfect for the cleaning category because traditional cleaning products are so unhealthy. We were able to design Force of Nature, our first appliance, to create a multi-purpose cleaner and EPA registered disinfectant that kills 99.9% of germs. People loved being able to clean around their kids and pet without having to worry about dangerous fumes and residues, and without single-use plastic bottles.

What product, innovation, or accomplishment are you most proud of from a sustainability standpoint?

Our Force of Nature appliance solves two major sustainability problems with traditional cleaners. First, our system replaces single-use plastic bottles with a little capsule of salt, water, and vinegar, so our customers can reduce their plastic waste by 98%. Our carbon footprint is actually ten times smaller than that of a typical cleaning product. In addition, Force of Nature eliminates the problem of toxic chemicals like quaternary ammonium compounds (quats) going into our water systems. Quats are ubiquitous in disinfectants and have been found in water and wastewater, and they’ve been shown to be toxic to aquatic life. There are also concerns about their persistence in the environment leading to antibiotic resistant bacteria. We are really proud to have developed a multi-surface cleaner and disinfectant that is safe for people and our environment.

What kind of health or sustainability features and information are your customers looking for today?

We have two types of customers. Families who use Force of Nature to keep their homes clean are looking for safe ingredients because they clean around their children and pets so frequently. That means they want to avoid ingredients like bleach, quats, phthalates, dyes, and fragrances. They don’t have time for rinsing and wiping off toxic residues. Families are also looking for easy ways to be more sustainable that don’t cost a lot. We have business customers who are looking for non-toxic ingredients because they’re concerned about the health and safety of their employees and customers. About 30% of US adults have asthma or allergies, and the CDC recommends not using cleaners with bleach, quats, or fragrances around this population. Businesses are also looking to reduce their carbon footprints and want to do that while lowering their operating costs.

Why do you think consumers are responding to refillable cleaning systems right now?

Refillable cleaning systems like Force of Nature dramatically reduce plastic waste, are much cheaper to ship, and can save a ton of space. Our system saves people up to 80% per ounce versus traditional cleaning products, which is pretty unique in the cleaning category. Typically, the “greener” products cost more than traditional cleaners, but we knew that we had to provide cost-savings if we were going to make Force of Nature accessible to everyone. Force of Nature reduces waste by 98%, and from a space-savings standpoint, it reduces storage space by 93% versus typical bottled cleaners. We give people the gift of extra cabinet space!

Why do you partner with Green Seal?

Green Seal brings us credibility that our products are highly effective and safe for people and our planet. We’re offering a totally new approach to cleaning – no one has ever made an EPA registered disinfectant on their countertop with salt, water, and vinegar before! We knew that a Green Seal partnership would reassure our customers that our product really delivers what we say it does, in terms of cleaning efficacy and environmental impact. We chose Green Seal as our first partner because they have so much credibility with consumers.

How has Green Seal certification impacted your business?

Green Seal certification has helped us to overcome the skepticism that comes from being an unknown brand with an unknown technology. It can be hard to believe that you can transform salt, water, and vinegar into a cleaner as effective as bleach – one that kills staph, MRSA, norovirus, etc. Being able to show customers our Green Seal certification has allowed us to convert at-home customers and business customers that we might not have been able to convert otherwise.

What’s next for Force of Nature?

There are lots of unmet needs in the cleaning category, and so much to clean! It’s a category that a lot of people dislike because of the toxic chemicals, the drudgery of the cleaning experience, and the expense. We recently tackled laundry detergent by launching laundry detergent sheets that allow people to eliminate all those heavy plastic jugs. We’ve got new products coming for our business customers who want to be more sustainable but need to do it while reducing costs. We’ve got a lot more innovations in the works to make cleaning healthier and safer for people and our planet!

Benzene is a widely used chemical in industrial applications and consumer products. It is one of a group of chemicals known as volatile organic compounds (VOCs), which are released into indoor air as gases that cause adverse health effects.  

Benzene is a high-hazard chemical linked to cancer and other health issues. This ingredient is among the many harmful chemicals we prohibit in Green Seal-certified products to ensure products meet a high standard for protecting people and the planet. 

Here, we’ll delve into what benzene is, how and where it’s used, and how to reduce your exposure to this harmful chemical. 

What is Benzene? 

Benzene is a colorless, flammable liquid with a sweet odor, known chemically as C₆H₆. It is a natural component of crude oil and gasoline and serves as a building block for several chemicals that are used in the manufacturing of products like plastics, pesticides, and detergents.  

Linear alkyl benzene (LAB) is a notable chemical derivative of benzene that primarily is used in the production of surfactants for detergents. Linear alkyl benzene is a safer chemical and is prevalent in consumer products.  

Benzene in Consumer Products 

Benzene is used as a solvent in the production of rubber, lubricants, dyes, detergents, drugs, and pesticides. It is also part of the manufacturing process for plastics, resins, and synthetic fibers such as nylon and polyester. 

Benzene can be found as an ingredient in household products including some adhesives, cleaning agents, paints, and paint strippers.  

Although it is not used as an ingredient in personal care and beauty products, benzene was the cause of recent high-profile recalls of popular sunscreens, deodorants, and dry shampoos. The products were contaminated with benzene, which was believed to be related to the butane-powered propellants in the products’ aerosol cans.  

The Health Risks of Benzene 

Despite its widespread use, benzene is associated with well-documented health risks. Benzene is a carcinogen as designated by governmental bodies including the International Agency for Research on Cancer and the U.S. Environmental Protection Agency. Long-term exposure to benzene is linked to an increased risk of leukemia and other blood disorders. Short-term exposure to high levels of benzene can cause dizziness, headaches, tremors, and unconsciousness. 

Most benzene exposure occurs indoors, because this is where people spend most of their time. The primary indoor sources of benzene are car exhaust from attached garages, cigarette smoke, stored fuels, and paint supplies. VOCs from outside also enter the indoor air in commercial buildings through the outdoor air intakes in HVAC systems. 

Regulatory agencies have established strict guidelines to limit benzene exposure in the workplace and the environment. However, benzene still contaminates ambient air, particularly in urban areas with high levels of vehicle emissions and industrial activity.  

Minimizing Your Exposure 

Being aware of the products you use and the places you spend time can help reduce your exposure to benzene: 

• Avoid spending extended periods of time near gas stations or industrial facilities 

• Eliminate cigarette smoke in your home 

• Don’t use gas-powered equipment or leave cars idling in your attached garage 

• Ventilate your home when painting 

To be confident your paints and other household products don’t contain benzene, look for reputable ecolabels like Green Seal. We prohibit harmful chemicals and screen VOC levels to ensure certified products meet a high standard for protecting people and the planet. 

Sanitary paper products, including toilet paper, towels, and facial tissue, are daily essentials. The U.S. consumes approximately 19.2 billion pounds of them annually – roughly 56 pounds per person. But as single-use products made from virgin tree fiber, they can carry a hefty environmental footprint.  

That’s why we’re proposing a leadership standard for sanitary paper products that contain no virgin tree fiber and meet meaningful manufacturing and packaging sustainability requirements.   

Green Seal has long recognized manufacturing leaders that use 100% recycled fiber. Now, we’re adding a certification pathway for tree-free products like those made from bamboo. This will expand opportunities for brands that produce responsibly sourced alternative-fiber sanitary paper to verify their sustainability leadership and give consumers more certified choices in this product category.  

A High-Impact Product Category 

The fiber composition of sanitary paper products has a significant impact on their overall environmental footprint.  

Making these products with virgin tree fiber heavily contributes to deforestation, denuding 28 million acres of the ecologically valuable Boreal forest in a 20-year period – an area roughly the size of Ohio. 

Converting virgin wood into pulp is an extremely energy-intensive process. Papermaking is the third-largest energy consuming manufacturing sector, after chemicals and petroleum and coal products. In fact, products made from virgin tree fiber can generate three times as many CO₂ emissions as products made from other types of pulp. Making paper from virgin tree fiber also guzzles massive amounts of water, demanding more than 24 billion gallons a day.  

Reducing the Impacts of an Everyday Product 

Using recycled or alternative fiber significantly reduces the carbon and water impacts of producing sanitary paper products and eliminates their impact on deforestation.  

By meeting stringent fiber sourcing and manufacturing criteria, Green Seal-certified sanitary paper products save an average of 30.5 billion gallons of water and 11.7 million metric tons of CO2 emissions a year – the equivalent of taking 2.8 million cars off the road.  

Under our new standard, Green Seal will: 

• Verify products use no virgin tree fiber 

• Validate significant savings in carbon pollution and water use 

• Confirm a product is made without fragrances, PFAS, or any other harmful chemicals 

Buyers trust Green Seal-certified sanitary paper products because they significantly reduce carbon emissions, protect ancient and endangered forests, and preserve water resources. Our new standard maintains this leadership bar while growing market impact by inviting a broader group of manufacturers to verify their sustainability achievement. 

Lend us your voice 

We believe a collaborative approach leads to better outcomes for everyone. We developed our draft standard in collaboration with the leading towel and tissue brands, purchasers and policy advocates in our Working Group to promote industry alignment on meaningful claims and criteria for this product category.  

We want to hear from you too. We are accepting public comment on our proposed criteria for sanitary paper products through April 28, 2025. 

Learn more and submit your comment here. 

PFAS, or per- and polyfluoroalkyl substances, are a group of approximately 14,000 synthetic chemicals that have attracted significant attention due to their persistence in the environment and their impacts on human health. These chemicals are commonly used for their water and grease resistance, making them prevalent in a wide range of consumer products. 

While only a handful of PFAS are formally classified as hazardous, a growing body of evidence indicates that all PFAS are likely to have harmful health and environmental effects. Since so many chemicals are included in this class and their uses are so widespread, tracking down all the products containing PFAS proves challenging for consumers and manufacturers alike. For example, PFAS are often used in raw materials – and those proprietary ingredient formulas are often not fully disclosed to the final product manufacturer.

At Green Seal, we are committed to eliminating PFAS from the supply chain for consumer products. We are among the first eco-certifiers to enact an aggressive ingredient prohibition that addresses PFAS as an entire chemical class. This means that both manufacturers and consumers can be confident that Green Seal-certified products are formulated without PFAS.

Here, we’ll dive into the uses and impacts of PFAS, as well as tips for avoiding PFAS in household products. 

Defining PFAS 

PFAS are a large family of man-made chemicals characterized by their strong carbon-fluorine bonds. This bond is one of the strongest in organic chemistry, making PFAS extremely resistant to breakdown in the environment and the human body. This persistence is why they are termed “forever chemicals.”

These substances have been in use since the 1940s, primarily in industrial applications. Over time, their unique properties have led to their incorporation into a wide variety of consumer products. However, the stability and resistance to degradation that make PFAS useful also contribute to their potential for long-term environmental and health effects. 

How PFAS Are Used in Consumer Products 

PFAS are used in myriad consumer products because of their ability to repel water, oil, and grease. In the kitchen, they are notoriously found in non-stick cookware, where they provide a smooth, non-stick surface that simplifies cooking and cleaning. 

Beyond the kitchen, PFAS are used in waterproof clothing and outdoor gear to enhance their resistance to moisture. They’re also integral to producing stain-resistant treatments for carpets and upholstery, providing a protective barrier that prevents stains from penetrating fabric fibers. Their common applications don’t stop there: Today, PFAS are found in everything from food packaging such as microwave popcorn bags and fast-food wrappers, to paints, coatings, cosmetics, and even some cleaning products. 

Examples of Per- and Polyfluoroalkyl Substances 

There are thousands of different PFAS, but some of the most notable examples include perfluorooctanoic acid (PFOA) and perfluorooctanesulfonic acid (PFOS). PFOA was widely used in non-stick cookware production, while PFOS was a key ingredient in fabric protectors. Both PFOA and PFOS have largely been phased out of manufacturing in the U.S. due to their known health and environmental effects, but in many cases, manufacturers have replaced these chemicals with other, lesser-studied PFAS.

Another significant example is GenX, which was developed as a replacement for PFOA in the production of non-stick coatings. Despite being marketed as a safer alternative, a chemical toxicity assessment by the U.S. Environmental Protection Agency found GenX is even more toxic than PFOA.

Other examples of PFAS include perfluorononanoic acid (PFNA) and perfluorohexane sulfonate (PFHxS), which are used in various industrial applications and consumer products.

The Problem with PFAS 

PFAS are persistent in the environment, with evidence that some chemicals are so resistant to degradation that they could persist for hundreds of years. They are now found in drinking water and bioaccumulate in both soil and humans, with some chemicals taking more than eight years to reach their half-life — or reduce their concentration by 50 percent in the human body. 

Exposure to PFAS is linked with numerous adverse health effects, including impacts on the endocrine system; liver damage; thyroid disease; decreased fertility; an increased risk of certain cancers such as prostate, testicular, and kidney; and decreased immune responses — including our body’s ability to develop beneficial antibodies in response to vaccines. 

Regulatory agencies, including the EPA, have established advisory levels for some individual PFAS in drinking water and are working toward more stringent regulations. In addition, several states have begun enacting legislation to prohibit the use of PFAS in certain consumer products. Despite these efforts, PFAS chemicals continue to be widespread in the environment and in many consumer products. Their persistence in the environment further complicates efforts to mitigate the impact of PFAS. 

Avoiding PFAS 

Reducing your exposure to PFAS involves making informed choices about the products you use, but avoiding it entirely is unlikely. To lower your risk for exposure:

• Opt for alternatives to non-stick cookware, such as stainless steel or cast iron. 
• Choose water-resistant clothing and outdoor gear that do not use intentionally added PFAS or chose brands and retailers that have committed to banning PFAS as a company policy.
• Choose carpets, furniture, and rugs without stain-resistant treatments. 
• Be cautious with food packaging, including fast food packaging and microwave popcorn. 
• Consider using a drinking water filter that is certified to reduce PFAS levels. 
• Buy Green Seal-certified products when possible (you can shop for household products here). 

Staying informed and making conscious decisions can help you reduce your exposure to PFAS, contributing to a healthier lifestyle and environment. Supporting companies that prioritize safer alternatives and advocating for stronger regulations that eliminate all PFAS from the supply chain can also help drive broader changes and lead to a healthier future for you and your family.

Polyethylene glycol (PEG) is a versatile and widely used compound found in everything from pharmaceuticals to cosmetics. This petroleum-derived chemical acts as a solvent and is often used to enhance product performance.

PEG is generally considered a safer ingredient, but it can be contaminated with toxic impurities.

Here, we’ll discuss what polyethylene glycol is, where it’s commonly found, and whether you should be concerned when you see this ingredient on product labels.

Polyethylene Glycol in Consumer Products

PEG is a polyether compound derived from petroleum. PEG can be a liquid, semi-solid, or solid depending on its molecular weight — making it highly adaptable and useful for formulators. PEG also is known for its water-solubility, low toxicity, and minimal reactivity, and widely used to enhance product stability, texture, and efficacy.

You might find PEG-400 on product labels for personal care products, pharmaceuticals, and food items, or PEG-8000 on cosmetics and cleaning products. The numbers following PEG indicate the ingredient’s average molecular weight — PEG-400 is a liquid, while PEG-8000 is a solid.

In personal care, you may find polyethylene glycol in shampoo, creams, lotions, or toothpaste, where it serves as a humectant, emollient, and thickening agent. In these applications, PEG helps retain moisture, improve texture, and stabilize formulations.

Polyethylene Glycol: Is It Safe?

Polyethylene glycol itself is not typically associated with significant health risks. However, because of the manufacturing process used to produce it, PEG can contain carcinogenic contaminants such as ethylene oxide and 1,4-dioxane. These contaminants also may cause skin irritation or other adverse reactions for people with sensitivities or allergies.

To be confident that a product containing PEG is free from harmful levels of contaminants, look for reputable ecolabels like Green Seal. We screen all chemicals in a product, including contaminants, to ensure certified products meet a high standard for protecting people and the planet.

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“Fragrance” is a common ingredient on consumer product labels that indicates the product is scented. Although it’s often noted as a single ingredient, “fragrance” is actually an umbrella term for a combination of chemicals that produces a desired aroma.

Understanding the nature of the chemicals in fragrances, their uses, and potential safety concerns can help you make informed choices about the products you bring into your home.

Here, we’ll explore the composition of fragrances, their applications, safety considerations, and ways to minimize your exposure.

Fragrance Ingredients and Safety

The term “fragrance” on ingredient labels is a catch-all for a mixture of chemicals designed to give products a specific scent. These mixtures can contain anywhere from a few to several hundred individual chemicals. Because the formulas can be considered trade secrets, companies often are not required to publicly disclose the specific chemicals used in their fragrances.

Green Seal reviews every chemical used in a product’s formula, including the chemicals used in fragrances, to ensure certified products meet a high standard for protecting people and the planet.

Fragrance ingredients commonly include synthetic chemicals that provide a distinctive aroma and that stabilize and prolong scents. Here are some common chemicals used in fragrances, and their associated health impacts. None of these are permitted in Green Seal Certified products:

• Phthalates, such as diethyl phthalate (DEP), are often used to help scents last longer. They are associated with endocrine disruption and other health issues
• Synthetic musks, like galaxolide and tonalide, provide products with a long-lasting scent. They are endocrine disruptors, which can affect human development, growth and metabolism
• Aldehydes are commonly used to produce fruity scents, but some, like Acetaldehyde, are known carcinogens
• Styrene is used to make fragrances last longer. It is a carcinogen, reproductive toxin, neurotoxin, and asthmagen

Fragrance blends may contain natural ingredients like essential oils, though these are often mixed with synthetic chemicals to enhance or stabilize the scent. Even on their own, many essential oils can be skin sensitizers that cause uncomfortable allergic reactions.

Overall, the complexity and lack of transparency around fragrance ingredients can pose a risk to consumers with chemical sensitivities by triggering symptoms such as headaches, respiratory issues, and skin irritation.

Where You’re Likely to Find Fragrance in Products

Fragrances are used across a wide range of consumer products. In personal care items, you can find fragrances in perfumes, colognes, shampoos, conditioners, lotions, and deodorants, to name a few. These scents are designed to provide a pleasant sensory experience and are a significant factor in the appeal of these products.

Fragrances also are prevalent in household products including cleaners, laundry detergents, fabric softeners, and air fresheners. Even products like trash bags and diapers can contain added fragrances to mask odors.

The pervasive use of fragrances in everyday items means that exposure to these chemicals is almost unavoidable.

How to Avoid Harmful Fragrance Chemicals

It is difficult to avoid fragrance altogether, but you can minimize your exposure to harmful fragrance chemicals by taking the following steps:

• Buy products from brands that prioritize transparency and disclose their fragrance ingredients.
• Look for Green Seal Certified products, which are formulated with safer ingredients.
• Look closely at “fragrance-free” marketing claims, as these claims are not regulated. Some of these products may contain essential oils or other fragrance ingredients.
• Be wary of items labeled as “unscented,” as they may still contain masking agents that neutralize odors without imparting a noticeable scent.

Formaldehyde is a chemical with widespread applications that exposes humans to significant health risks. Known for its preservative and disinfecting properties, formaldehyde (also known as HCHO) can be found in a variety of product types including paints, cleaners, personal care products, and cosmetics.

Formaldehyde is classified as a carcinogen, skin sensitizer, and mutagen. This common ingredient is among the many harmful chemicals we prohibit in Green Seal-certified products to ensure products meet a high standard for protecting people and the planet.

Here, we’ll explore how formaldehyde is used today, why you might find formaldehyde in shampoo and other everyday products, how to choose safer and more sustainable products, and other tips for reducing your exposure.

What is Formaldehyde?

Formaldehyde is a compound with the chemical formula CH₂O. It’s a colorless, strong-smelling gas at room temperature that is naturally occurring in small amounts in the human body and environment. The chemical compound is low cost and highly reactive, making it useful in various household and industrial applications.

Formaldehyde is classified as a volatile organic compound (VOC) and can offgas from products that contain it as an ingredient, exposing humans to its known health effects. It also can be absorbed into the body when products containing formaldehyde are applied to or come into contact with skin. As a chemical, formaldehyde is a gas at room temperature, but formulators may incorporate it into products in various states of matter. For example, it can be mixed with water to form an aqueous solution, formalin. Similarly, paraformaldehyde (PFA) is a powder that consists of polymers of formaldehyde. Both formalin and PFA have notable disinfecting and preservative properties.

Common Uses for Formaldehyde Around the House 

Formaldehyde is used extensively in the textile industry, in building materials, and in household products. It is a key component in resins and is used in pressed wood products such as particleboard, plywood, and fiberboard. These materials can be found in furniture, cabinetry, flooring, adhesives, coatings, and insulation materials.

Formaldehyde commonly is included in personal care products in the form of formaldehyde-releasing ingredients. These preservatives are chemical compounds specifically designed to release formaldehyde into the product over time to help prevent microbial growth and extend a product’s shelf life. This is why you may find shampoos, conditioners, nail polishes, lotions, or cosmetics with formaldehyde. 

Formaldehyde can also be found in multi-purpose cleaners, sanitizing products, and restroom cleaners due to its known disinfecting properties and ability to act as an antimicrobial agent, germicide, and fungicide.

How Formaldehyde Affects Your Health 

Exposure to high levels of formaldehyde can cause several acute health effects, including respiratory issues, skin irritation, and allergic reactions. Long-term exposure to high levels of formaldehyde is also linked to an increased risk of cancer, particularly nasopharyngeal cancer and leukemia. 

Formaldehyde’s designation as a human carcinogen has prompted stricter regulations and guidelines for consumer products and occupational exposure. Despite these measures, low-level exposure remains common, putting the responsibility on consumers to understand potential sources. 

How to Reduce Your Exposure to Formaldehyde

Being mindful of the products you bring into your home and use on and around your body can help protect you. As a consumer, it can be challenging to avoid products containing formaldehyde because its use is often contained within formaldehyde-releasing ingredients such as quaternium-15, DMDM hydantoin, and imidazolidinyl urea. Choosing products with third-party certifications that prohibit the intentional addition of formaldehyde can provide assurance that the products are safer for human health and the environment.

By making informed choices and seeking safer alternatives, you can significantly reduce your exposure to formaldehyde. This proactive approach contributes to a healthier living environment and minimizes potential health risks associated with this pervasive chemical.

Excerpt from article published on sustainablebrands.com.

Consumers want to understand what is in the products they are buying. The 400+ ecolabels currently on the market can help; but sometimes they leave the consumer more confused about a product’s sustainability claims, as there is no common standard.

Global nonprofit Green Seal aims to reduce that confusion by offering a clear, trusted standard for sustainable products across industries. Through extensive research, Green Seal found that while consumers want products that are safe, non-toxic, cruelty-free, and evaluated for health and environmental impacts, they struggle to understand the meaning behind many certifications. To bridge that gap, Green Seal collaborated with leading consumer-packaged goods brands, retailers, and consumers to design a refreshed certification mark that is both recognizable and trusted.

With a plan to unveil the new certification mark at SB’24 San Diego in October, Green Seal aims to build trust, simplify purchasing decisions, and ultimately guide the industry toward more meaningful environmental and social impacts by focusing on clear communication and industry-wide standards.

We spoke with CEO Doug Gatlin to understand how Green Seal developed a certification mark that both simplifies decision-making for consumers and also sets a foundation for the industry to advance toward a healthier product future.

What it Means to be Green Seal Certified

Products that earn Green Seal certification meet a high standard for protecting human and environmental safety. We demand sustainability leadership at every stage of the product’s lifecycle, from ingredients to manufacturing to packaging and disposal.

While not all products qualify for Green Seal certification, our publicly available standards allow everyone to access and adopt our certification criteria for free.

Unlike eco-friendly certifications that look at only one aspect of a product, Green Seal’s multi-attribute certification evaluates five key elements that are backed by our standards, rigor, and science: safer chemicals, responsible sourcing, low-impact manufacturing, sustainable packaging, and verified performance and claims. This comprehensive evaluation ensures that certified products are safer, more sustainable, and perform as expected.

Certification Eligibility

Products and services eligible for Green Seal certification fit into the following areas:

Eco Product Certification Categories

• Building Restoration Products
• Cleaning Products
• Laundry Care
• Personal Care
• Plastic Products
• Sanitary Paper Products

Certified Service Categories

• Commercial and Institutional Cleaning Services
• Healthy Green Hotels

How to Get Green Certified

We provide clear standards and personalized guidance through every step of the certification process to help our customers meet their sustainability goals.

Green Seal’s certification for eco-friendly products includes the following steps:

Prescreen*

Fill out your prescreen application and send us your formula information. We’ll send you a report flagging any major issues that could affect certification.

Application

Fill out your certification application and send us your product or service information.

Review

We’ll review your information to ensure it meets our standards.

Site Visit

We’ll verify your practices and processes, and work with you to resolve any issues.

Certification

We’ll award your Green Seal certification! Use the Green Seal mark to promote your leadership. We’ll also periodically monitor that you continue to meet our high standard.

*Only applicable for formulated products

Certification Benefits

Certifications help you stand out in a sea of products, stay ahead of regulations, and substantiate your green claims to avoid perceived greenwashing.

With Green Seal-certification, you can also take advantage of:

• Our wide variety of complimentary marketing tools
• An online listing in our certified directory used by purchasers worldwide
• One-on-one support from our Customer Success team
• Our Amazon partnership: products qualify to display the Climate Pledge Friendly badge on their Amazon listings
• Our Google Travel and Booking.com partnerships: hotels automatically qualify to display Google’s Eco-certified badge on their Google Travel listings and are highlighted on Booking.com