1% for the Planet is an accountability partner for businesses that are ready to reject business as usual and give back to environmental organizations making a difference around the globe. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, their members have given hundreds of millions of dollars to environmental partners to date.

Businesses earn 1% for the Planet certification by contributing 1% of their annual sales to environmental causes. Because we are a 1% for the Planet environmental partner, brands can count any fees paid to Green Seal toward their 1% for the Planet annual commitment.

We’re thrilled to join this global network of business members and environmental partners in 1% for the Planet’s mission to inspire action so that our planet and future generations thrive.

This is our latest partnership to promote certified products, cleaning services, and hotels, including with Amazon Climate Pledge Friendly, Wayfair, Google Travel, the International WELL Building Institute, the U.S. Green Building Council, and the Health Product Declaration Collaborative.

Learn more about our partnerships in our Impact Report.

Learn more about 1% for the Planet here.

Amazon’s data shows products see a 12.5% sales lift within the first year of joining the Climate Pledge Friendly program. An independent report by Harvard Business Review confirmed this data, finding that sustainability certifications boosted customer demand by 13%, regardless of the type of product. 

Green Seal was an original participant in Climate Pledge Friendly when Amazon launched the initiative in the U.S. in 2020 to make it easier for customers to discover and shop for more sustainable products. Products certified to Green Seal’s standards automatically qualify for the Climate Pledge Friendly badge, indicating to shoppers that the products meet meaningful sustainability standards.

Green Seal’s science-based certification standards emphasize health and safety, prohibiting a comprehensive list of harmful chemicals in certified products and requiring a rigorous examination of a product’s environmental leadership in areas including raw materials, manufacturing, packaging, and how the product is used and disposed of. Critically, Green Seal’s testing requirements mean that certified products are verified to deliver uncompromising performance. 

This is the latest in a series of partnerships Green Seal has announced to promote certified products, cleaning services and hotels, including with Wayfair, Google Travel, the International WELL Building Institute, the U.S. Green Building Council, and the Health Product Declaration Collaborative.

Learn more about Green Seal’s partnerships in our Impact Report, and learn more about Wayfair’s Shop Sustainably initiative here.